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CARDINAL GROUP MANAGEMENT PROPOSAL
May 2, 2026
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A Smarter Way to Tour for Cardinal communities

Launch high-end guided tour experiences, capture stronger property media, and give your on-site teams a lighter self-filming path when full production is not the right fit.

Primary goal
Turn portfolio traffic into property-level confidence.
Give prospects a polished, guided way to understand amenities, floor plans, location, and lifestyle before a leasing associate ever steps in.
Website outcome
A premium layer that can adapt across communities.
Your tour experience can feel modern and brand-conscious while staying practical enough for repeated launches across different assets.
Leasing leverage
Create warmer intent before outreach.
That means better-fit inquiries, stronger parent-student confidence, and less friction between inspiration and a scheduled next step.
Feature stack

A high performing Tour for high-performing leasing teams

Lead qualification

Lead capture and qualification for higher-intent prospects.

Add a stronger qualification layer so your teams can better separate lightweight browsing from real leasing intent before spending time on follow-up.

Higher-intent leads Cleaner handoff Better filtering
Shareable media

Shareable tours and short-form cuts built for renter attention spans.

Repurpose the tour and production assets into content that can travel beyond the website and support leasing campaigns on social, paid media, and outreach follow-up.

Social-ready cuts More from every shoot Consistent content
Performance visibility

Trackable engagement data on what actually keeps prospects exploring.

Measure how prospects interact with the tour experience so your team can see what scenes, amenities, and floor plan moments are actually holding attention.

Engagement clarity Optimization data Performance proof
API integration

Availability and scheduling actions built into the experience.

With API integration, prospects can move directly from inspiration into action by pulling live availability and scheduling tours with less friction.

Live availability Tour scheduling Less friction
Live tour references

The kind of guided experiences Cardinal can use as a leasing layer.

Use these live references as a starting point for how Cardinal communities can present guided tours, embedded media, and conversion paths on the website.

Tour example 01

Local Boise

A strong reference for a polished inline experience with a clean premium feel and fast path into the tour flow.

Tour example 02

Cottages of College Station

A second example of how guided navigation, layered storytelling, and a wider layout can keep prospects engaged longer.

Case study

From views to verified leases

Across student housing communities, tour.video has helped turn self-guided tour sessions into qualified lead capture, signed lease outcomes, and measurable website engagement.

OTTO Northgate
College Station, Texas · Live from December 2023 to April 2025
OTTO Northgate lobby
OTTO Northgate College Station, Texas
31.9%
Lead-to-lease conversion
9,389
Tours delivered
882
Leads captured
281
Signed leases

Performance window reflects tour activity and captured outcomes while the OTTO Northgate tour was live.

Atmosphere Lincoln exterior
Currently live

Atmosphere Lincoln

24.0%
Conversion
10,379
Tours
707
Total leads
170
Leased
Current Midtown pool and exterior
Currently live

Current Midtown

22.3%
Conversion
2,697
Tours
233
Total leads
52
Leased
Included

What can be included in a Cardinal rollout.

01

Cinematic property b-roll, guided a-roll, and drone coverage

Premium footage designed to establish architecture, amenity quality, lifestyle energy, location context, and a sharper first impression for renters.

02

3D Matterport scans of 2 floor plans by default

Two included Matterport scans give prospects a clearer self-guided view of priority layouts before they ever step on site.

03

Lifestyle and amenity content

Footage and moments that help renters picture the day-to-day experience of the community, from social spaces and wellness amenities to model unit details.

04

Resident testimonial

A resident voice adds trust, relatability, and social proof to the leasing story in a way polished property footage alone cannot.

05

Location and lifestyle selling-point b-rolls

Location-selling footage highlights neighborhood access, campus or employment proximity, on-site retail, and the convenience factors that matter when renters choose where to live.

Bonus

Complimentary AI lifestyle images

Your rollout can include AI-assisted lifestyle images where useful to help amenities, models, and social zones feel more lived-in without adding extra production cost.

Implementation process

How the rollout moves from planning to launch.

Pre-production

Onboarding with your team to align on filming expectations, story priorities, featured spaces, student participation, and launch goals.

30 mins
Production

Filming day content capture across the property, including cinematic b-rolls, drone coverage, model unit or floor plan scan, and student-facing lifestyle footage.

2 - 3 days
Post-production

Video editing, Matterport processing, and tour building so the experience feels polished, clear, and consistent with Cardinal brand standards.

1 - 2 weeks
Review & approval

Tour preview review, final edits, feedback incorporation, and website installation planning before everything goes live.

2 - 3 days
Launch

The tour.video experience goes live, dashboard access is set up, and your team is ready to use it in leasing conversations.

5 - 15 mins
Quoted rollout

Two ways to launch, with room for add-ons.

Choose the full Tour Pro production package when a community needs a polished, done-for-you launch, or the self-filming option when your team wants a lighter capture workflow with professional guidance and included gear.

Service options
$2,200
Tour Pro base shown above
$2,200
Tour Pro production

Done-for-you capture and tour buildout for communities that need a premium launch with cinematic footage, guided storytelling, and conversion-ready setup.

$800
Self-filming kit

Team-led filming package with a mobile gimbal and noise-cancelling lav mics included, plus guidance to capture cleaner walk-through and leasing content.

Tour subscription

$250 / month. Billing only starts once the tour is live on the website.

Multi-property discount

If Cardinal signs up 5 or more communities for Pro filming, the rollout qualifies for discounted multi-property pricing.

Portfolio-ready Premium visual system Flexible capture paths
Add to rollout
$400
HDR photography

Additional HDR still photography for sharper property, amenity, and marketing coverage.

Add to rollout
$299
Floor plan expansion setup

A guided setup with a 360° camera shipped to your team, so you can self-scan and add new layouts to your tour anytime.

Add to rollout
$500
3D + tour video add-on

Additional floor plan coverage with 3D Matterport plus a dedicated tour video for that layout.

Next step

Book a demo with the LeaseMagnets team.

Experience the tour flow, lead capture options, embed behavior, analytics, and content workflow first hand before choosing the best launch path.