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SPM Living
May 17, 2026
Performance-backed touring

Create the tour your best leasing agent would give

Give every SPM Living community a guided tour experience built for proven conversion, measurable engagement, and stronger qualified leads before the first leasing conversation.

Proof point
33.6% lead-to-lease conversion at Wildwood Baton Rouge.
Wildwood generated 262 captured leads, 88 signed leases, and 8,826 tour sessions.
Portfolio signal
30.8% conversion at The Lodge of Athens.
The Lodge generated 273 captured leads, 84 signed leases, and 8,084 tour sessions.
Your outcome
See market demand before prospects ever walk in.
Track tour and lead volume across markets like Athens, Baton Rouge, and Starkville.
Why this works

Make every tour easier to measure, share, and convert.

Lead qualification

Lead capture that separates serious renters from casual browsing.

Capture renter information at the moment of highest visual intent, then prioritize follow-up based on the spaces and floor plans prospects actually explored.

Higher-intent leads Cleaner handoff Better filtering
Shareable media

Proof assets that leasing teams can reuse beyond the website.

Use the same production day to support website tours, social proof, paid media refreshes, email follow-up, and leasing-center conversations.

Social-ready cuts More from every shoot Consistent content
Performance visibility

Engagement reporting around what prospects actually inspect.

Move beyond a generic video view and understand which community moments keep prospects engaged, which tours produce leads, and where content should be improved.

Engagement clarity Optimization data Performance proof
API integration

Conversion actions close to the moment of interest.

Keep next steps close to the tour experience, from availability and scheduling to inquiry capture, so prospects can act while confidence is high.

Live availability Tour scheduling Less friction
Experience references

See how the experience keeps prospects moving.

These live references show the interface pattern your communities can use: embedded tours, guided navigation, and action paths that keep prospects moving from interest to inquiry.

Tour example 01

The Hive

A polished inline experience with guided floor plan exploration, fast tour entry, and a website-ready presentation layer your prospects can explore immediately.

Tour example 02

Cottages of College Station

A guided-tour reference for layered storytelling, wide-layout exploration, and longer prospect engagement across floor plans and amenities.

Performance proof

Lead-to-lease outcomes from real communities.

Give SPM Living teams a touring layer that does more than look premium. These examples show self-guided tour traffic becoming captured leads, signed leases, and market-specific demand signals.

The Lodge of Athens exterior and pool
Main case study

The Lodge of Athens

Athens, Georgia
30.8%
Conversion
8,084
Tours
273
Leads
84
Leased
Wildwood Baton Rouge community pool and exterior
Main case study

Wildwood Baton Rouge

Baton Rouge, Louisiana
33.6%
Conversion
8,826
Tours
262
Leads
88
Leased

Market-specific performance

August 2025 - May 2026
Starkville market

The Grand Starkville

204
Leads
2,707
Tours
Baton Rouge market

The Villas at Riverbend

26
Leads
2,621
Tours
Athens market

Atlas Athens

149
Leads
1,132
Tours
Performance proof

Turn each tour into evidence your teams can use.

Your regional and on-site teams can see how many people toured, where they spent time, which moments produced leads, and how the experience supports signed leases.

Executive proof

Portfolio-level reporting that makes performance legible.

Use tours delivered, leads captured, and lead-to-lease conversion as a simple scorecard across your communities.

Leasing proof

Warmer follow-up because prospects have already self-qualified.

When renters engage with amenities, floor plans, and neighborhood context first, your outreach can start with what they already showed interest in.

Content proof

A reusable asset base for campaigns, renewal pushes, and nurture.

The same capture plan can fuel your tour, web content, paid creative, social clips, and property-specific follow-up moments.

Optimization proof

A live experience that can improve after launch.

Engagement patterns can show your team which amenities, floor plans, CTAs, and campaign assets deserve more emphasis over time.

Included

Build each community tour from the proof points renters need.

01

Cinematic property b-roll, guided a-roll, and drone coverage

Show your architecture, amenity quality, lifestyle energy, location context, and first impression with footage built for renters who are still deciding.

02

3D Matterport scans of 2 floor plans by default

Give prospects a clearer self-guided view of priority layouts before they ever step on site.

03

Lifestyle and amenity content

Help renters picture the day-to-day experience of your community, from social spaces and wellness amenities to model unit details.

04

Resident testimonial

Add trust, relatability, and social proof to your leasing story with a resident voice that polished property footage alone cannot replace.

05

Location and lifestyle selling-point b-rolls

Highlight neighborhood access, campus or employment proximity, on-site retail, and the convenience factors renters weigh when choosing where to live.

Bonus

Complimentary AI lifestyle images

Your rollout can include AI-assisted lifestyle images where useful to help amenities, models, and social zones feel more lived-in without adding extra production cost.

Implementation process

Move from planning to launch without slowing your leasing team down.

Pre-production

Align your team on filming expectations, story priorities, featured spaces, resident participation, and launch goals.

30 mins
Production

Capture content across the property, including cinematic b-rolls, drone coverage, model unit or floor plan scans, and renter-facing lifestyle footage.

2 - 3 days
Post-production

Receive video editing, Matterport processing, and tour buildout so the experience feels polished, clear, and consistent with SPM Living brand standards.

1 - 2 weeks
Review & approval

Review the tour preview, request final edits, and coordinate website installation before everything goes live.

2 - 3 days
Launch

Go live with dashboard access, website placement, and a tour your team can use in leasing conversations.

5 - 15 mins
Quoted rollout

Choose the launch path that fits each community.

Use Tour Pro production when a community needs a polished, done-for-you launch, or choose self-filming when your team wants a lighter capture workflow with professional guidance and included gear.

Service options
$2,200
Tour Pro base shown above
$2,200
Tour Pro production

Done-for-you capture and tour buildout when your community needs a premium launch with cinematic footage, guided storytelling, and conversion-ready setup.

$800
Self-filming kit

Team-led filming with a mobile gimbal and noise-cancelling lav mics included, plus guidance to capture cleaner walk-through and leasing content.

Tour subscription

$250 / month. Billing only starts once the tour is live on the website.

Multi-property discount

When SPM Living launches 5 or more communities with Pro filming, your rollout qualifies for discounted multi-property pricing.

Portfolio-ready Premium visual system Flexible capture paths
Add to rollout
$400
HDR photography

Add sharper property, amenity, and marketing stills for channels that need high-quality photography.

Add to rollout
$299
Floor plan expansion setup

Get a guided setup with a 360° camera shipped to your team, so you can self-scan and add new layouts to your tour anytime.

Add to rollout
$500
3D + tour video add-on

Add floor plan coverage with 3D Matterport plus a dedicated tour video for the layout renters ask about most.

Next step

Walk through the experience with the LeaseMagnets team.

See the tour flow, lead capture options, embed behavior, analytics, and content workflow first hand before choosing the best launch path for SPM Living.