SoCam 290 already presents itself as a contemporary Rutgers off-campus housing community with strong visual appeal. The next step is a guided leasing layer that helps students and young professionals feel the lifestyle, understand the value quickly, and picture themselves living there before they ever book a tour or start an application.
This proposal is designed to give SoCam 290 more than a polished tour asset. The goal is to create a stronger conversion layer that qualifies leads, makes content easier to distribute, and gives prospects clearer next actions right from the property experience.
Add a stronger qualification layer so SoCam can better separate lightweight curiosity from actual leasing intent before the team spends time following up.
Repurpose the tour and production assets into content that can travel beyond the website and support leasing campaigns on social media.
Measure how prospects interact with the tour experience so the team can see what content is actually holding attention and helping conversion.
With API integration, prospects can move more directly from inspiration into action by pulling live availability and scheduling tours with less friction.
These examples show the style of embedded tour flow that can help SoCam 290 feel more navigable, more interactive, and easier for prospects to explore directly from the website before they ever reach out.
Compact, guided, easy to launch, and designed to make the property feel more navigable from the website.
Another reference point for how a tour.video experience gives people a clearer sense of what to expect.
The rollout blends polished property storytelling, guided spatial context, resident-facing moments, and supporting amenity imagery so the experience feels more complete before a prospect ever schedules a tour.
Premium footage and guided a-roll designed to establish atmosphere, architecture, amenity quality, neighborhood context, and an elevated first impression.
Two included Matterport scans give prospects a clearer self-guided view of the spaces before they ever step on site.
Footage and moments that help student renters and young professionals picture the day-to-day energy of living at SoCam 290.
A resident voice that adds trust, relatability, and social proof to the leasing story in a way polished property footage alone cannot.
Location-selling footage highlights Rutgers adjacency, nearby landmarks, and neighborhood context that matter to prospective residents choosing where to live.
We’ll also include free AI-generated lifestyle images to help the amenity story feel fuller without adding extra production cost.
Onboarding with the team to align on filming expectations, story priorities, featured spaces, resident participation, and launch goals.
Filming day content capture across the property, including cinematic b-rolls, drone coverage, model unit or floor plan scan, and resident-facing footage.
Video editing, Matterport processing, and tour building so the experience feels polished, clear, and consistent with the SoCam brand.
Tour preview review, final edits, feedback incorporation, and code installation planning before everything goes live.
The tour video magnet goes live, dashboard access is set up, and the team is ready to use the experience in leasing conversations.
The objective is not just to add another media block. It is to create a more resonant leasing path on top of the current site, so SoCam 290 can connect faster with students and young professionals and convert that attention into stronger prospect intent.
We’re offering this SoCam 290 rollout at $2,000 instead of the standard $3,500. That gives the team a lower-friction starting point to launch the guided tour concept and validate how it performs on the live property website.
The strongest version of this project preserves the current art direction and adds a guided overlay that feels intentional, not heavy. That means a faster path into floor plans, lifestyle context, leasing answers, and a stronger emotional reason to keep moving.
Additional HDR still photography for sharper property, amenity, and marketing coverage.
Includes a $299 floor plan expansion setup, with a 360° camera shipped to your team, so you can easily self-scan and add new layouts to your tour anytime.
Additional floor plan coverage with 3D Matterport plus a dedicated tour video for that layout.
